Gibsons, BC, January 7, 2016
A bidding war on CBC’s Dragons’ Den Second Chance special on January 6, 2016 resulted in a deal for Holy Crap cereal. In a surprise twist, after shaking hands on a deal with Jim Treliving, Brian and Corin Mullins ended up finalizing a deal with Manjit Minhas with Treliving’s blessing. “Jim felt that Manjit, acting as co-CEO of Holy Crap, would be the better partner for us in the highly competitive cereal aisle,” explains Corin Mullins, Holy Crap co-founder.
“I feel that Holy Crap with proven sales of the company’s recipes has barely scratched the surface of its true potential as a real organic food game changer,” said Manjit Minhas. Mrs. Minhas added, "I look forward to spearheading the retail, on line, and food service push by meeting with the national firms that we already have deals with in order to take Holy Crap to the next level of growth."
"That's really our big move with Manjit... By bringing her youth and energy on board we hope to duplicate her success with private label and co-branded products," said Brian Mullins co-Founder.