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Memorable winners and losers on Dragons' Den

April 19, 2012

This article by Jason Buckland appeared on MSN Small Business Centre on April 19, 2012

From Holy Crap cereal to garden gloves for ladies, MSN revisits some of the most intriguing pitches on the reality show for aspiring entrepreneurs.

CBC's 'Dragons' Den,' which just wrapped up its sixth season, was another ratings smash this year, reaching a reported 40 per cent of Canadian viewers and nabbing the title of the country's most-watched entertainment program.

With such a huge audience, getting your product or service aired on the reality show can turn a business around, though not all become the roaring success you might think.

From relative duds to huge successes, MSN checks in on a handful of recent 'Dragons' Den' products.

Corin and Brian Mullins in the Dragons' Den


Any and all 'Dragons' Den' look-back features must start with Holy Crap, the greatest success in the show's Canadian history.

Midway through season five, Brian and Corin Mullins, an unassuming husband and wife team from B.C., brought their breakfast cereal to the Den.

The name was an instant hit, but Dragon Jim Treliving said it best upon tasting a sample: 'Holy crap, is this ever good?!' The Boston Pizza mogul bought into the all natural cereal maker, and immediately business boomed.

The Mullins reported a stack of orders poured in within hours of the airing of the episode.

The company founders had forecast $600,000 in sales in the year following their appearance on the show, but Holy Crap ended up pulling in a staggering $5 million.

Today, it's available in more than 600 stores across the country.

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