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Holy Crap cereal runner-up in 2012 Ernst & Young Entrepreneur of the Year

This article by Lindsay Peacock appeared in the October 2012 issue of BC Business Magazine Corin Mullins & Brian Mullins, CEOs, Hapifoods Group Inc.
Corin and Brian Mullins Runners-up 2012 Entrepreneur of the Year

When Corin and Brian Mullins began selling their artisanal cereal at the Sechelt farmers market, they never imagined it’d become a way to make a living in their small Sunshine Coast town. But Brian’s marketing savvy and the couple’s edgy sense of humour has helped sell 4,000 bags a day and generate $7 million in revenue in the last 18 months.

“I said to Corin, ‘This will sell as a novelty, for sure,’” Brian says. Corin adds that “people buy it first because of the name, and then they buy it because they like it and they see results.” With a name like Holy Crap, who could resist?

[image id=5214 alt="Brian and Corin at the Ernst and Young Entrepreneur of the Year 2012"]

[image id=5215 alt="Brian and Corin at the Ernst and Young Entrepreneur of the Year 2012"]

 

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