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Dorothy Raymond - From Roller Derby Queen to CEO

Dorothy Raymond - From Roller Derby Queen to CEO

When Rick and Dorothy Raymond moved to the Coast over 20 years ago to raise their son Kody in a family oriented community Dorothy never imagined she and Kody would one day be working for the same company.

Dorothy Raymond and Kody Raymond

Mother and son both work for Holy Crap cereal - the Sunshine Coast’s biggest business success story. Dorothy met Brian and Corin Mullins, Holy Crap founders, through a mutual friend about seven years ago. Dorothy remembers Corin would pass around cereal samples of the various recipes she was perfecting. “I was one of the first guinea pigs,” explains Dorothy.

“We were thrilled that Brian and Corin invited us to a reception at Magellan’s restaurant in Sechelt on November 17, 2010 to view their pitch on Dragons’ Den. No-one predicted the number of orders that would flood in over their website that evening. Corin called me the next morning and asked if I could help out at the factory,” recalls Dorothy.

Ten thousand orders had come in! Dorothy, along with eight other friends of Corin and Brian, arrived at the Field Road factory to begin processing the orders. “It took days simply to download and print out the orders,” explains Dorothy.

Since those chaotic first few months Holy Crap has continued its phenomenal growth trajectory, as has Dorothy’s career. Her background in the food industry is a natural fit with Holy Crap. Dorothy’s worked in most of the company’s departments, making cereal, processing orders, organizing and attending consumer and trade shows, meeting with wholesalers and distributers all over Canada and the USA. Last fall Brian and Corin appointed Dorothy as the company’s CEO.

“I love working with the team, the challenge and pace of working with the rapidly growing company, the opportunity to travel and meeting and talking with people about the positive impact Holy Crap cereal has in their lives,” says Dorothy, “Until recently, I was heavily involved with the Sunshine Coast Roller Girls team. The high energy nutritional profile of Holy Crap helped me maintain health during the derby season."

When Holy Crap was looking for a Shipper/Receiver last spring Dorothy didn’t hesitate to recommend Kody. He was looking for a new challenge after working the previous five years at Extra Foods, the last year as Assistant Manager.

"Part of my job is staying on top of all the factory supplies needed to keep production running without interruption," explains Kody, "The other part is making sure all the orders get out to our customers. That keeps mom, I mean the CEO, happy."

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