This article by Jan Miller appeared on March 4, 2013 in Joint Forces Journal
Yes, the name is unusual – but Holy Crap is precisely what people say after trying this amazing cereal taste. Ironically, it was only when the Canadian-based HapiFoods cereal changed its name that sales began to soar.
Aside from the catchy name, Holy Crap is certified organic USDA, gluten-free, lactose-free, sugar-free, salt-free, vegan, certified kosher… and above all, it tastes great!
Interestingly, the three main ingredients which comprise Holy crap breakfast cereal are some of the oldest perfect foods known to man: USDA organic certified, kosher certified, chia, hulled hemp hearts, and organic buckwheat.
The key ingredient of Holy Crap is Chia, or Salvia Hispanica L. – the ancient super food of the Aztecs who valued it more highly than gold. Chia typically contains 20 percent protein, 34 percent oil, and 25 percent dietary fiber. It is also the highest Omega-3 nutrient source found in nature.
The next most abundant ingredient is Hulled Hemp; Seed which is low in carbohydrates, contains more protein than milk or eggs and is suitable for those unable to digest gluten, sugar, milk, nuts and meat.
Finally, buckwheat, is also one of the best sources of high quality protein on the planet.
Add to the mix cranberries, raisins, apple bits, and cinnamon and, Holy Crap! Now that’s one fine tasting cereal!
“We really studied many ingredients and did the research before deciding on the best blends,” says Brian Mullins, co-creator of Holy Crap cereal. “There is more omega-2 in one serving of Holy Crap cereal than in a serving of wild Atlantic salmon; one serving has more fiber than a bran muffin, and 50 percent more protein than two tablespoons of flax seed. The cereal was developed by Brian and Corin Mullins to address Brian’s food allergies and sensitivities. Most healthy foods taste like cardboard, but after formulating and testing 21 different recipes Corin found a winner. She created a nutrition-packed specialty breakfast cereal that actually tastes great.
Top level athletes prefer Holy Crap cereal, as do Mission Commander Chris Hadfield and his crew, who recently arrived at the International Space Station and proceeded to enjoy a bowl of Holy Crap Cereal. Today, it is the Official Snack of the International Space Station.
So enjoy the Holy Crap experience. As you will see, it’s well worth it!