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Holy Crap rockets to the International Space Station

This article by Adriana Michael appeared in Organic & Wellness News Winter Edition 2012

Canadian astronaut Chris Hadfield embarked on his third trek beyond the earth’s atmosphere on December 19, along with NASA astronaut Tom Marshburn and Russian cosmonaut Roman Romanenko, to spend five months at the International Space Station (ISS). The crew will enjoy Holy Crap, the world’s most amazing breakfast cereal for its unique health benefits, as part of their carefully selected diet.

And what can be more unique than enjoying out in the stratosphere, an amazing mix of nutritious chia, hemp and buckwheat seeds, with cranberries, apples and a touch of cinnamon?

Interesting to note that Holy Crap was suggested for the menu by Riley Weimer, a nine year old who has been enjoying the cereal at home and entered the Snacks in Space contest on the Canadian Space Agency website last summer. The contest invited participants to submit snack ideas for Hadfield’s five-month space mission. The criteria was that they had to be Canadian-made, simple to prepare and with a long shelf life. Holy Crap was one of the 12 Canadian foods that won the Snacks in Space contest.

“Provisions delivered to the ISS need to meet a number of criteria, to ensure that it is safe for astronauts to consume while on orbit”, said HapiFoods Group, producers of Holy Crap in a statement. “There are no refrigeration or freezer capabilities on the ISS therefore food needs to have a shelf-life of at least one year. Commercially available products have undergone shelf-life testing and food processing facilities use various safety and quality assurance programs to ensure commercially available items are safe for consumption”.

Approximately one year before launch, Hadfield met with NASA and CSA nutrition experts to determine his space menu. Together they reviewed personal preferences and nutritional value requirements for a hard day’s work in orbit. Just like on Earth, astronauts eat three times a day and have one or two snacks daily.
“On a long-duration space mission, snacks can be a great morale booster,” said Hadfield. “Sharing this food will not only lift our spirits, but it will also give me the chance to tell the crew a little bit about the diversity and richness of the natural and cultural landscapes of Canada.” Holy Crap has a 65% content of Canadian ingredients.

The cereal, which is produced near Vancouver in British Columbia, has been one of the most amazing stories in the history of the Canadian food industry, showing a Three-Year Revenue Growth of 1,942% from a two-person home based operation to a multi-million dollar enterprise.

“We are honored that The Canadian Space Agency will be taking Holy Crap cereal to the International Space Station with Astronaut and Mission Commander Chris Hadfield”, said Lyle Hartley, director HapiFoods Group Inc. This accomplishment is a testimony of the powerful nutritional value offered by chia seeds in synergy with the other ingredients carefully chosen by HapiFoods Group Inc. founders Corin and Brian Mullin. The powerful cereal blend provides more sustained energy thanks to its vegetable protein content, increased concentration with a balanced supply of omega -3 and -6 to fuel the brain and soluble and insoluble fiber to stabilize blood sugar.

Holy Crap was featured on the CBC TV show Dragons’ Den in November 2010 and is now available in over 2,000 stores across Canada and shipped to more than 20 countries via internet sales. The company exhibits at the Fancy Foods shows, Expo West and Expo East in the USA and at the CHFA Canada events.

 

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