We’re excited to share a major milestone in our journey. In February 2026, Holy Crap officially joined the Restart Life Sciences family—a move that marks an exciting new chapter for our brand and our community.

For years, Holy Crap has been dedicated to one simple mission: creating clean, high-fiber, plant-based foods that support gut health and overall wellbeing. Built on the power of nutrient-dense superseeds like chia, buckwheat, and hulled hemp, our products have earned the trust of customers looking for simple, effective ways to feel better every day.

Now, with the backing of Restart Life Sciences, we’re ready to take that mission even further.

About Restart Life Sciences

Restart Life Sciences is a forward-thinking company focused on health, wellness, and science-backed innovation. With a growing portfolio of brands and solutions, the company is dedicated to improving quality of life through products that support cognitive health, gut health, and overall wellbeing.

At its core, Restart Life is built on the belief that nutrition and science can work together to create meaningful, lasting impact. By combining strategic investment, operational expertise, and a deep understanding of consumer health trends, Restart Life partners with brands that are positioned to lead in the wellness space.

Supporting the Future of Holy Crap

Joining Restart Life Sciences provides Holy Crap with the resources and expertise to accelerate growth while staying true to what makes the brand special.

This partnership will allow us to:

• • Invest in product innovation, expanding our lineup with new blends and formats that meet evolving consumer needs

• • Scale production and distribution, making Holy Crap more accessible across North America and beyond

• • Enhance marketing and brand awareness, introducing more people to the benefits of high-fiber, superseed-based nutrition

• • Leverage scientific research and development, strengthening our position in gut health and functional foods

With Restart Life’s support, we’re not just growing, we’re building a stronger, more impactful future for the brand.

A Strong Foundation

Holy Crap’s journey began with a simple idea: that small, natural ingredients can have a big impact on health. Over the years, that idea has grown into a trusted brand known for its clean ingredients, high fiber content, and commitment to quality.

From our dedicated gluten-free facility in Gibsons, British Columbia, to our loyal community of customers, everything we’ve built has been grounded in transparency, simplicity, and results you can feel.

That foundation remains unchanged.

Looking Ahead

As part of the Restart Life Sciences family, Holy Crap is entering a new phase, one focused on innovation, growth, and expanding our reach, while continuing to deliver the products our customers know and love.

We’re incredibly excited about what’s ahead and grateful to have you with us on this journey.

Healthy gut. Happy mind.