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Dragons' Den

January 2016

Brian and Corin shook hands with Jim Treliving in the Den. Ultimately, and for a second time, the deal did not close. Brian and Corin were steadfast on keeping the business in Gibsons, BC. The company remains 100% owned by Corin Mullins.

December 31, 2015.

Will lightning strike twice on Season 10?

Holy Crap is back for more on CBC’s Dragons’ Den Second Chance Special 

Second Chance special airing on January 6, 2016

Watch the sparks fly and the thunder roar when Holy Crap, the Dragons’ Den biggest success story, appears back on CBC’s Dragons’ Den.  

Brian and Corin Mullins with Executive Assistant, Dorothy Raymond on the set of the Dragons' Den


“We're thrilled to be back in the Den,” says Corin Mullins, CEO and Ernst and Young Award winner, “It has been five years since we first appeared on Dragon’s Den. With Holy Crap now being sold on US Amazon and soon internationally we felt we needed to attract major league production and marketing expertise and the Den was our first stop." 

“We know the cereal works everywhere after being sent to the International Space Station on Expedition 35 with Commander Hatfield. With sales in the EU and Africa Corin and I felt that we needed to give the Dragons and us a second chance opportunity to take this success story to the next stage of growth,” says co-founder Brian Mullins. 

Dragons on the CBC Dragons' Den set during filming with Holy Crap cereal

Holy Crap Organic, the world’s most amazing breakfast cereal, was born in 2009 with plant-based ingredients that are safe for people with food allergies. The nutrient dense cereal is certified organic, gluten-free, and non-GMO Project Verified. It’s high in fibre, protein, and packed with Omegas-3s. Holy Crap, SkinnyB, and Holy Crap Plus Gluten Free Oats are now sold in over 2,500 stores, online in Canada, and on US Amazon. 

Brian and Corin Mullins on the Dragons Den set

One of the most successful Canadian reality programs, DRAGONS' DEN averaged nearly one million viewers each week during the 2014/15 season, reaching one-third of all Canadians. DRAGONS’ DEN is filmed at the CBC Broadcasting Centre in Toronto and airs Wednesdays at 8 p.m. (8:30 NT) on CBC Television. Tracie Tighe is executive producer and Molly Middleton and Amy Bourne are senior producers. Dianne Buckner hosts.

If you are interested in speaking to any of the Dragons, host Dianne Buckner or Corin and Brian Mullins, please feel free to contact Kylie McGregor, entertainment publicist, at 416.205.8638 or

Earlier appearances on Dragons' Den

Brian and Corin originally appeared on CBC's Dragons' Den in November 2010.

Brian and Corin in the Dragons' Den

Watch a clip from Dragons' Den update episode

Holy Crap, the world’s most amazing breakfast cereal is the BIGGEST SUCCESS story to come out of the Den.

Robert Herjavec called it a “drive-by deal” because after tasting the cereal Jim Treliving exclaimed, “Holy Crap, is this ever good!”
And then went on to say to Brian and Corin Mullins, “Let’s get this done, tell me what you want. I just want to buy into your company”

Stack of orders from Dragons Den appearance

Corin and Brian Mullins pictured with 28 kilos of orders that came in within hours of their Dragons’ Den appearance.

CBC interviewing Brian and Corin Mullins

CBC filming a Dragons' Den update at the Holy Crap factory in Gibsons, BC.

Brian Mullins says, “We predicted $600,000 in sales and in just over a year it grew to $5 million. It’s the Dragons’ Den Effect.

More articles about Brian and Corin's Dragons' Den experience...