September 22, 2019
Ten years ago, my late husband Brian and I sold our first bag of Holy Crap cereal at the Sechelt Farmers Market. The organic, non-GMO, gluten-free cereal line was born from the desire for a great-tasting cereal safe for people with food allergies. Since then, the cereal has made its way across the globe and to the International Space Station. It has been an extraordinary journey encountering many wonderful people along the way.
Over the past year, I have met with a few companies who share my values as candidates to take over the helm. I am satisfied that I have found that company and sold the business, effective August 17, 2019. The new company President, Donna Reddy has a proven record with other national natural health products. I’m thrilled Holy Crap will benefit from her expertise and look forward to introducing Donna to you.
I will be involved in the transition to the new management team over the next four months and I have further agreed to remain a mentor to them on a consulting basis following completion of the transition.
I am especially pleased the new company will continue producing Holy Crap at the existing Gibsons, BC facility with the same team and consistent quality you’ve come to expect.
I look forward to maintaining the many friendships that formed while I ran the HapiFoods Group and wish all of you the very best.