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Allergen-Free and Celiac-Friendly high fiber breakfast cereal
Allergen-Free and Celiac-Friendly high fiber breakfast cereal
Holy Crap is for you! A tasty whole food breakfast cereal that's safe for celiacs and other specialty diets.
EAT BETTER. FEEL BETTER.
The high-fiber breakfast cereal with the name that's a promise.
gluten-free + organic + kosher + plant-based + non-gmo project verified
Breakfast your way.
Choose any combination of our delicious and nutritious cereal blends for your personalized 4-pack.
...when I couldn't find one in the grocery store.
How we got our name
When one of our very first customers in 2009 said, "Holy Crap... this really works!"
We changed the name from Hapi to Holy Crap!
As our customers have expressed thousands of times: Holy Crap is amazing stuff, and experts—from scientists to nutritionists to doctors—agree. All three of our chief ingredients—chia, buckwheat and hulled hemp seeds—are ancient seeds given superfood status for their nutritional oomph and ability to optimize health.
Not to mention that people who enjoy the cereal are the most regular on the planet.
Our Nutrient-Rich Superfood Ingredients
Chia seeds are the star of our cereals. This ancient crop is considered a “perfect food” because it’s one of the few vegan sources of complete protein and calcium.
Buckwheat is one of the best sources of plant-based high-quality, easily digestible proteins in the plant kingdom. Its 74% protein absorption rate makes it an excellent meat substitute.
Hulled hemp seeds contain balanced sources of both Omega-6 and Omega-3 so you will reap the benefits of healthy skin and hair, development of nervous system, and regulation of inflammatory responses.
