Buckwheat Is Not A Cereal Or A Grass.

Buckwheat is a fruit seed related to rhubarb and sorrel. It's naturally gluten-free! Erika Weissenborn, B.Sc. Food Nutrition and Health for Holy Crap Cereal says, "Buckwheat is my favorite gluten-free substitute! It has a rich nutty flavor and is packed with nutrients. It's a versatile seed with a similar flavour and consistency of wheat, without the gluten."

Buckwheat is a plant source of protein. It is one of the best sources of high-quality, easily digestible proteins in the plant kingdom. Its 74% protein absorption rate makes it an excellent meat substitute.

Buckwheat also contains iron and zinc. It's a source of fibre that contains more fibre per cup than oatmeal.

It is also high in carbohydrates (80%) and in antioxidants as well as in numerous minerals and vitamins such as zinc, copper, and niacin.

Enjoy raw, organic buckwheat in your next serving of Holy Crap cereal!