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Buckwheat is a superfood ingredient in Holy Crap cereal

Buckwheat is not a cereal or a grass.

Buckwheat is a fruit seed related to rhubarb and sorrel. It's gluten-free! Erika Weissenborn, B.Sc. Food Nutrition and Health for Holy Crap Cereal says, "Buckwheat is my favorite gluten-free substitute! It has a rich nutty flavor and is packed with nutrients. It's a versatile seed with a similar flavor and consistency of wheat, without the gluten."

Buckwheat is a plant source of protein. It is one of the best sources of high-quality, easily digestible proteins in the plant kingdom. Its 74% protein absorption rate makes it an excellent meat substitute.

Buckwheat also contains iron and zinc. It's a source of fiber that contains more fiber per cup than oatmeal.

It is also very high in carbohydrates (80%) and in antioxidants as well as in numerous minerals and vitamins such as zinc, copper, and niacin.

Canadian researchers, publishing their findings in the Journal of Agricultural and Food Chemistry have found new evidence that buckwheat may be helpful in the management of diabetes.

Enjoy Canadian grown raw organic buckwheat in your next serving of Holy Crap or Skinny B cereal!

Holy Crap and Skinny B cereals contain Canadian grown raw organic buckwheat.

Canadian Grown organic buckwheat



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