Erika Weissenborn B.Sc. Food Nutrition and Health for Holy Crap Cereal explains the benefits of the Omega-3 fatty acids from hulled hemp seeds, a key ingredient in Holy Crap cereals. The fat content (which makes up the relatively high caloric ratio) in hulled hemp seeds is primarily in the form of Omega-3 fatty acids. These are essential fats.

What does this mean?

Essential fatty acids are fats that the body cannot produce on its own but are critical for a healthy functioning body. Omega-3's are integrated into the body's anti-inflammatory responses, nerve conduction and cellular health.

The bottom line is they are very important.

So, do you think the body would waste these vital fats by storing them.... on say..... your waistline? Think again.

Overall we need to start looking at the quality of foods rather than just the quantity of calories. Hulled hemp seeds are a perfect example. The fats in hulled hemp seeds are going to be "scooped up" by the body and utilized, rather than stored on the body as visceral fat as some other fewer quality fats might like fats from fried foods, animal products, oils etc.

And because you are being nourished properly by eating foods that are high in Omega-3s like hulled hemp seeds your hunger may decrease overall and your metabolism may increase!